Substack reveals at the moment are on Spotify. The partnership lets Substack podcast creators add Spotify distribution for his or her packages with solely “a number of clicks.” The transfer might increase the streamer’s library after scaling back its exclusive podcast ambitions final 12 months in favor of broader distribution — together with a non-exclusive contract renewal with famous vaccine aficionado Joe Rogan.
When listening on Spotify, you’ll see a padlock (or “Paid” tag, the place relevant) subsequent to Substack podcasts. You’ll must hyperlink your Substack account earlier than you may start listening.
Some Substack podcasts are free, and you’ll hearken to these instantly after linking accounts. For paid packages, you’ll nonetheless must pony up for these on Substack earlier than you may hear them on Spotify. (The transfer is much less about providing you with freebies and extra about increasing Substack’s viewers.) However you don’t want Spotify Premium; you may hearken to the identical Substack content material whether or not you’re on a free or paid Spotify plan.
Spotify says podcast creators retain full management of their content material, subscriber bases and income. When setting it up, podcast makers want to decide on an choice to sync with Spotify of their Creator Account settings. That can immediately make all of their present and future programming accessible on the streaming platform.
The partnership is constructed on the Spotify Open Entry API, which publishers like Calm, The Economist, Freakonomics Radio, Patreon, Dateline NBC and The Wall Road Journal additionally use to faucet into the music platform’s listener base. It’s simple to see the enchantment for creators: Spotify reported 602 million month-to-month lively customers and 236 million premium subscribers on the finish of 2023.
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